Meet the Restaurant

A single-location, family-owned Italian restaurant with loyal regulars and a traditional menu. The owners wanted to grow profits without changing their recipes or complicating the dining experience.

The Problem

The owners weren’t sure which menu items were truly profitable.
Prices were set years ago, the menu included too many low-performing items, and there were no effective combos or upsells. As a result, they were missing revenue opportunities every day.

Our Strategy

Their menu went through our process:

• Identified underperforming items and hidden best-sellers

• Adjusted pricing based on value perception and profitability

• Created high-margin combo options

• Introduced simple upsell opportunities

• Improved dish descriptions to improve the selection process

What We Found & Delivered

• Several top-selling items were underpriced by $0.75–$1.50

• The menu had too many low-performing items, creating confusion

• Introducing just 2 combo options increased the average ticket value in our analysis

• Based on the menu changes modeled in the report, the restaurant had a potential revenue improvement of approximately $67,000 annually

Ready to Make Your Menu More Profitable?