Meet the Restaurant

A single-location, family-owned restaurant with a loyal customers and a traditional menu. The owners wanted to grow profits without losing regular customers or overcomplicating the dining experience.

The Problem

They weren’t sure which menu items were truly profitable or which ones were holding them back. The menu was cluttered, prices were all over the place, and they weren’t using combos or upsells effectively. They needed a better, customer-friendly way to grow revenue without raising prices across the menu.

Our Strategy

• Identified underperforming items and hidden best-sellers

• Recommended price adjustments based on value perception and profitability

• Designed high-margin combo options

• Suggested smart upsells to increase average order value

What We Found & Delivered

• Top-selling items were underpriced by $0.50–$1.25, leaving profit on the table

• The menu had too many low-performing items, which caused customers to be confused

• Introduced just 2 combo options which increased the average ticket by 8–12%

• With changes implemented, the restaurant was on track for a $2,200/month revenue increase

You'll Get A Menu Report That Works for You
Use Every Tip or Pick What Fits